you post quality content and you post regularly, Instagram will reward you by showing your art posts to more people via the search feed. Now social media algorithms use a thing called machine learning to decide what art posts to promote and which ones to let drift off into the background. Gone are the days when it really mattered when you posted because all posts used to be shown in chronological order. When this happens, the exact time you posted your art on Instagram does not really matter as your post will take on a life of its own and hopefully go viral. The more engagement you have on a post, the longer Instagram will keep your post alive and pushing it to people searching and to the search landing page itself. Instagram and other social sites now have very complex algorithms that take engagement as a proxy for quality (even negative engagement such as complaints in the comments will boost your posts. If you post regularly and you post quality content then this will generate not only the Likes we all love but also generate interactions via comments and direct messages. If your subscribers have turned on post notifications, that is, they are alerted by Instagram whenever you post anything new then the exact time does not matter as they are alerted every time you post something new. That said, there are a few factors you need to consider that will maximise the amount of people available to view your posts. Now if your city or town is not listed in my table and that is a good chance it is not, then have a look at this world time zone map and see what time it is in the major cities compared to your home town and schedule your posts to go up during these time Is the exact time to post on Instagram really that important? Here, I would also mention China but with a restricted access to the Internet and the Chinese market preference for social sites such as Weibo over Instagram, I did not include them in this post. If you’re from London or England in general, then you will need to either schedule your posts as it will be 3am for you or you will need to factor in the time differences when targetting an audience outside of the United Kingdom. If you were to tailor your content towards the Indian sub continent, with a huge middle class there, you could be tapping into close to 1 billion people! While 7:30am is a bit early, you’re working to get your content in front of early morning commuters on a bus or train, so it is still a valid time to post your art on Instagram. Let’s not forget the huge Indian market who have come onto Instagram, they will be awake getting ready for the day at 7:30am and will be checking their phones In Sydney people will be on their lunch break and taking their phones out to look at their favorite artists’ instagram feeds.īetween New York (state population is 20 million people) greater Los Angeles (18.8 million people) and Sydney (4.62 million people) you have a potential market of 44 million people, awake and ready to consume your content.In LA, they will have finished work for the day and are either getting ready to have or finished dinner.In New York, most people will have finished for the night and are now starting to relax and probably spending more time on Instagram or Facebook.List of Time Zones by City to ensure you have the ‘sweet spot’ zone covered for when to post art on Instagram 12 noon New Delhi, India 07:30am London, England 03:00am Rome, Italy 04:00am 07:00pm Hong Kong 10:00am Tokyo, Japan 11:00am Sydney, Aus. When it is 10:00pm in NYC, then the time for each major city is listed below: Toronto, Canada 10:00pm Los Angeles, CA.
Best Time to Post on Instagram for Artists table
When you post around this time you will notice that most people around the world are not busy at work or not too busy doing more important activities. If you are looking for that ‘sweet spot’ where you will reach the majority of people around the world at the exact same time, then the best time (in local time) to post if you are based in New York is 10pm, if you are in Los Angeles it is 7pm, in Toronto it is 10pm and if you are in Sydney it is 12 noon. The short answer is there is not an exact specific best time that matters on Instagram (and I will go into more detail below). I have always wanted to know, what is the Best Time to Post on Instagram for Artists. As a long time social media user and especially as an artist who has posted countless works on Instagram over many years, I hear this question quite a lot.
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